“When people drop their phone, they view it as, ‘I dropped my phone!’ They blame themselves,” Bogard explains. “What you see for something worn on the body is, people don’t even think about it.” […]
Their own internal product testing was coupled with what Jawbone calls “one of the largest ethnographic studies you could imagine.” While they say most consumer gadgets might see eight weeks of limited field testing, theirs lasted 46 weeks, or just short of 3 million hours of beta testers living with the Up. […]
it was ultimately “hundreds and hundreds of different designs, each being tested one by one” that evolved the Up into what’s returning to store shelves today.