1. We wanted to know which pieces of information about an app users most commonly employed to make a decision about installing an app regardless of the App Store used. The three most frequently reported items were: Rating Screenshot Review Findings from the Marketplace User Research

    We wanted to know which pieces of information about an app users most commonly employed to make a decision about installing an app regardless of the App Store used. The three most frequently reported items were:

    1. Rating
    2. Screenshot
    3. Review

    Findings from the Marketplace User Research