Mobile app traffic is heavily weighted towards returning visitors, while the mobile site traffic leans towards new visitors.
Customer loyalty on mobile apps vs mobile sites – a comparison : Fashion Mcommerce: The Poq Studio blog
In shopping-mall design, the Gruen transfer is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques. …
The effect of the transfer is marked by a slower walking pace… the moment when we forget what we came for and become impulse buyers. — Gruen transfer
Prioritization: Three Buckets
These pay the bills. In the end, software that doesn’t justify itself will lose the ability to fund itself.
If you don’t listen to customers, they will lose faith in you and eventually hate you.
If you don’t delight customers, you won’t inspire passion and loyalty in your users.
• Very often, metrics movers are not requested or delightful.
• Very often, customer requests will not move your metrics or delight people.
• Very often, delight features will not move your metrics, and by deﬁnition, are not requested.
• Great products, however, combine all three. In agile processes, releases intersperse all three regularly. — Be A Great Product Leader (Dropbox / AirBnB 2013)
I try to get product leaders to think about defining product in terms of two key dimensions:
• Unmet vs. Unrealized (latent) Needs
• Customer-Inspired vs. Technology-Inspired Solutions — The End Of Requirements
Facebook built an entire system for creating alternate versions of the native app within the native app. The team could then turn on certain new features for a subset of its users, directly, and measure the results.
— How Facebook secretly redesigned its iPhone app with your help
Cards are fast becoming the best design pattern for mobile devices.
WHY CARDS ARE THE FUTURE OF THE WEB
Folks who do systems analysis have a great belief in “leverage points.” These are places within a complex system (a corporation, an economy, a living body, a city, an ecosystem) where a small shift in one thing can produce big changes in everything. …
PLACES TO INTERVENE IN A SYSTEM
(in increasing order of effectiveness)
12. Constants, parameters, numbers (such as subsidies, taxes, standards).
11. The sizes of buffers and other stabilizing stocks, relative to their flows.
10. The structure of material stocks and flows (such as transport networks, population age structures).
9. The lengths of delays, relative to the rate of system change.
8. The strength of negative feedback loops, relative to the impacts they are trying to correct against.
7. The gain around driving positive feedback loops.
6. The structure of information flows (who does and does not have access to information).
5. The rules of the system (such as incentives, punishments, constraints).
4. The power to add, change, evolve, or self-organize system structure.
3. The goals of the system.
2. The mindset or paradigm out of which the system — its goals, structure, rules, delays, parameters — arises.
1. The power to transcend paradigms.
Social Usability is a quality attribute that assesses how easy social interactions are to make.
Emergence of Groups …
Social Experience Design @ UX Australia 2013
Four Relational Motivations
• Affection — Social Experience Design @ UX Australia 2013
Microinteractions are contained product moments that revolve around a single use case—they have one main task. …
A Trigger initiates a microinteraction. The Rules determine what happens, while Feedback lets people know what’s happening. Loops and Modes determine the meta-rules of the microinteraction.
WHAT IS A MICROINTERACTION?
The following techniques seem to integrate good research into agile teams more successfully.
- Dedicated researchers for each team …
- Test designs at least every fortnight …
- Everyone in the team should take part …
- A varied toolkit …
- See it through from analysis to action …
- Sharing what we learn …
How we do user research in agile teams
This phenomenon is called activity bias: some days, people do a lot online; other days, they do very little. …
Several different experiments have found strong evidence of activity bias that was so prominent that it greatly distorted the conclusion one would draw from a simplistic view of website analytics. — Internet Activity Bias Causes Lumpy User Behavior
Elite Squad members are viewed as role models for the rest of the community and that comes with the expectation of maintaining a certain level of activity on the site. We couldn’t help but notice a drop in your contributions on Yelp. — YELP AND HOW NOT TO RUN A COMMUNITY
Want to be a design hero for engineering? Make sure your design solutions are complete and consider edge cases like:
1. Internationalization …
2. Error states …
3. User extremes …
4. Transitions … — How to Work with Engineers: A Cheat Sheet for Designers